In this CreativePro Conversation, David Blatner chats with Sean Springer of 3M. Sean is an application engineer working on the VAS team. VAS—Visual Attention Software—serves as a “first glance” tool that simulates how people will see the visuals on your website or printed design. Through the web app or plug-in for Photoshop, Illustrator, or XD, VAS analyzes your designs and provides feedback as to what is attracting a reader’s attention, and what might distract from it.
Sean and David spoke about this AI-powered technology—including how 3M’s history in road safety products played a role in its inception—during CreativePro Week 2021.
This article was last modified on August 29, 2025
This article was first published on January 10, 2022
Commenting is easier and faster when you're logged in!
Recommended for you
Free Webinar: Photoshop + AI—Smarter Tools, Better Results
Learn how to use Photoshop’s AI tools to speed up your editing process and...
Interview with Monika Gause, Print Designer and Illustrator Expert
Q&A with Monika Gause, who is presenting at the 2026 Design + AI Summit for Crea...
Generating Vector Patterns in Illustrator
Making patterns from prompts opens up a whole new world of creative possibilitie...